Brand identity & guidelines
Brands with a rulebook.
A logo is a start. Guidelines are what keep a brand looking like itself on a pool deck, a billboard and a phone screen. Two we built:
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Stingrays Swim School
Sri Lanka’s largest swim school, across 10 cities. We built its brand guidelines. Here’s the brand as it shows up today.
Colour
- PrimaryYale Blue#134074
- SecondaryCelestial Blue#279AF1
- AccentSunglow#FFCB47
- DepthDeep Yale#0A2347
- GoGreen#7EE081
- PaperSnow#F1F2F2
Type
Swimming isn’t a luxury. It’s a life skill.
Results
- Consistentinternal and external communication, built on one brand guide
- Elevatedbrand image, with consistency promoted across everything they put out
- 100%year-on-year growth in students
Results as reported by Stingrays Swim School.
Gadfly Innovation
An open innovation consultancy in Colombo, working with startups, companies and teams to unlock opportunities and accelerate innovation. We built its brand guidelines.
Colour
- PrimaryBlack#000000
- PrimaryWhite#FFFFFF
Black and white only, exactly as the brand appears everywhere today.
Versions
On dark
On lightVoice
“Designing better solutions through critical inquiry and experimentation.”